Supernal
Engagement for Heritage
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Brand foundations

Brand Video Bundle

Four videos shot together around June 2026 to anchor the visual identity across both Heritage Strategies and Heritage AI surfaces. Two product videos for the Heritage AI platform, one founder-narrated intro for the Heritage Strategies website, and one animation of the book manufacturing process.

01 / Overview

The brief

The bundle is built around a single shoot day in New York. By co-locating the production, the four videos share lighting, voice, and editorial tone.

Outputs feed every owned channel: the Heritage Strategies and Heritage AI websites, the email newsletter, the Heritage AI demo and pilot pipeline, and any partner-firm conversations that benefit from a short narrative aside.

02 / Objectives

What success looks like

  • Anchor the visual identity for both Heritage brands with one consistent production language.
  • Give Heritage AI two demo-ready product videos: one for end-book users and one for partner-firm brokers selling vault subscriptions.
  • Give Heritage Strategies a founder-narrated intro that sits at the top of the homepage.
  • Explain the Heritage Book methodology in 60 seconds via animation, usable in pitch decks and on the platform.

03 / Deliverables

The four videos

Product video, end-book users

  • For HNW end clients receiving a Heritage Book
  • Walks through what to expect, how to read it, and how to navigate the digital vault
  • Ryan and Sven provide questions and guidance
  • Customer interviews (e.g. Fred Dana in NY office)
  • For Heritage AI

Product video, firm users

  • To recruit partner-firm brokers (Ridgeback pilot and onward) who sell vault subscriptions to end clients
  • Frames the producer-side workflow: book request, document collection, vault delivery
  • Ryan and Sven provide questions and guidance
  • For Heritage AI

Intro video for the websites

  • Founder-narrated introduction for the website heros
  • Byproduct of the two product videos, cut from the same shoot day
  • For Heritage Strategies and Heritage AI websites

Animation, book manufacturing process

04 / Production

How the shoot runs

  • Single shoot day in New York, around June 2026 (subject to the production team's availability and the senior partner's confirmation).
  • Pre-production: Ryan and Sven provide a few questions and guidance ahead of the shoot.
  • Production and post-production managed by Supernal. Three rounds of revisions per video.

05 / Required inputs

What Heritage provides

  • Customer interview shortlist (and consent) for the end-book user video.
  • Confirmed timing and location for the shoot day.

Investment

Pricing

$10,000 bundle, four videos